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When inviting others to Islam, it is important that we don’t scare others away. By telling the hard-core truth, at every start. The dai most talk such sentences he/she thinks will touch hearts. By slowly make people think and evaluate their life, where they are heading, and where they can be. Same people are motivated by positive talk/scary talk/inspirational talk, but at different times in their life. If we tell an already depressed person, you’re going to hell (scary talk), he/she will be more scared, probably too depressed to change. Hence he/she needs to be inspired with motivational positive talk.

Give Insight In Their Situation

An arrogant, wicked evil person, might carry on his works if we don’t scare him/her of the punishments. So maybe a tad more talks about how big Allah is (rehman/jabbar). Even the Quran speaks about everything in saying if you do this you will go to hell. The sentence after is positive, but if you do this you’ll go to paradise. Or vice versa. Allah’s speaking like this is of His Wisdom. Maybe to scare people from doing wrong without them loosing hope in Allah’s forgiveness. If they do good, no matter what happens in dunya, they will attain a good hereafter. If they do evil in dunya, no matter the outcome here, there hereafter will be full of punishments.

They Might Persist In Their Wrongdoing

Prophet Muhammad pbuh always changed his dawa style according to the one he was addressing. We are different, and get scared or inspired/motivated differently. Once there was a man at the door of the Prophet pbuh. His wife Aisha raa came to tell him pbuh who it was. He pbuh said, this is an evil person. When he came inside and they talked together he pbuh was nicer than he usually is with other people. After the man went, his wife Aisha raa was curious of why he pbuh was so nice to him, when he was so evil. He pbuh said because if he would be harsher, that person because of his evilness, could harm his pbuh, by telling evil stories to others, and helping them get spread easily. So to protect himself pbuh had to be nicer. We also know by another hadith that we can`t be to harsh with evil people. Or else they will just persist in their wrongdoings. Do you remember the hadith about the man who killed 99 people. He killed the monk that told him he had no chance for forgiveness. In Islam there is always a way back, because of Allah’s vast forgiveness.

Understand The Audience

When a dai says yes to speak in a gathering in different countries, he/she has to find out something about the audience to know what to say or how to say something, or what needs to be thoroughly explained, what are their issues/problems, what are their good qualities. This is psychology. A dai can`t give examples of entrepeneurs in a gathering of doctors. They won`t relate to it. And the vice versa. To touch hearts we have to talk about something that catches their attention and will keep them listening and focused at the same time touch their heart to help them change for the better. It is not easy. But most dais are doing an excellent job. Ma sha Allah. May Allah give them aafia and barakah in their lives and success in their work for Allah. Aameen. For us to give the same dawa to everyone, everyone had to be the same. We know that we are all different. So we have to adjust the sail according to where we want to go.